5 Methods for getting traffic to your website

Creating a website is an excellent platform for displaying the details of your business and the products and services that you are offering. However even the best and most savvy website will be ineffective without targeted traffic. Directing traffic to your website is essential if you wish to increase your business visibility and subsequently your sales. There are five effective methods for driving traffic to your website and maximizing your sales.

1. One of the primary ways to drive traffic to your website is through the use of Google AdWords. Google AdWords is a popular pay per click advertising method which works by displaying your ad next to relevant search results targeting your particular search term. Developing an effective campaign Involves signing up for a Google AdWords account and selecting appropriate keywords that relate to the product or service you are selling. You will then need to determine the maximum you are willing to spend each time your ad is clicked. Once your ad has reached its maximum click through rate based on the maximum amount you have decided on, it will stop being displayed. Google AdWords is an extremely effective method of driving traffic to your website however it does require a sufficient amount of dedicated funds to keep the campaign going long enough to see results.

2. Another effective method for increasing the amount of traffic to your website involves article writing. The process of writing articles to direct traffic is called article marketing. There are several different components to article marketing and different ways to use your articles to increase your traffic. One of the ways to use articles involves placing them directly on your website. A well written keyword dense article that is optimized with the key word of your choice will attract visitors to your site. In addition to updating your site with optimized articles, you can also choose to submit these articles to article directories. Using this method, it is important to place a link to your website at the bottom of your article as well as placing relevant links throughout the body of the article. Each time your keyword is searched for online, your article is displayed and read by your target audience. The goal with this method is to drive traffic through related links.

3. Forum marketing is an excellent way to promote your business and drive traffic to your website. It is primarily effective because it is both niche and demographic specific. Spending time in an online forum where your target customers reside is as close as you can get to your prospective customer. To succeed in forum marketing, there are a few simple guidelines. It is important to read the forum rules before signing up and posting, this will prevent your account from being terminated by the moderator. Once you have read the rules, you can proceed to set up your profile and choose your avatar which is the picture that will display to other forum members. While you are creating your profile, you can also add in your signature where you will be promoting your products and services. After setting up your profile, you will want to spend some time lurking to get a feel for the mood of the forum. Forums are usually tightly knit circles where the members get to know each other, thus it is beneficial to get a feel for the community when just starting out. Now you are ready to begin posting. Center your posts around contributing valuable content and you will soon see positive results and increased traffic to your website.

4. Another effective method for driving traffic to your website is by commenting on blogs. Blog commenting is very similar to forum marketing however it is not as community oriented and exclusive. When commenting on blogs, be sure to include a link to your website at the bottom of your comment. Sometimes it is most effective to work the link into the conversation of your post instead of simply placing your web address at the base of your comment.

5. Creating and submitting a well written and engaging press release can greatly increase the traffic to your website. To create a newsworthy press release you may need to hire an experienced copywriter. You will also want to ensure that your press release is fully optimized with the keywords of your choice. Finally, be sure to place a link at the bottom of your press release that is either directed to a landing page or links directly to your website.

Utilizing these five methods will guarantee an increase in traffic to your website and a subsequent increase in sales and revenue.